Jimmy Spices are a national chain of restaurants in the United Kingdom with a powerful brand. Their restaurants around the country are always full having developed a strong following of loyal customers.
Webfold was tasked with managing Jimmy Spice’s online presence and reputation. Using advanced social media analytical tools Webfold was able to identify strong customer segments that would provide a high ROI on social media.
Currently Webfold manages Jimmy Spice’s Twitter, Facebook, Foursquare and Instagram accounts ensuring an integrated communications approach is used across the different social media networks.
Jimmy Spices on Facebook
Before we even asked for the admin details of our client’s Social Media accounts we conducted thorough research which included:
- Situation Analysis
- Swot Analysis
- Consumer Research
- Competitor Research
- A/B Testing
Within the first week of starting our Facebook Marketing service for Jimmy Spices the page reach increased by 440% rocketing from a reach of 1460 to 6400
As well as this, due to the engaging content we created and published consumer engagement on the page also increased dramatically: