Atkinsons Bullions & Coins came to Webfold with an existing website which they felt was not converting enough and was in need of updating, both visually and structurally.
The client sells gold for prices as high as £30,000. Prices for the products had to be dynamic changing according to the precious metals market on a live and direct basis, 24 hours and 7 days a week.
Due to the complex nature of products Webfold developed bespoke modifications to the Magento e-commerce system integrating secure systems that comply with laws governing the purchase and sale of precious metals.
As well as building the website and stock management system Webfold delivered SEO services which were highly effective despite the level of competition for the keywords in the client’s industry.
The SEO and Pay-Per-Click services have resulted in increased turnover for Atkinsons Bullion & Coins.